’49 sitting 99 standing, oh my God o’, Tiwa Savage starts her first verse on the Pheelz produced joint titled “49-99”.
The meaning of ‘49-99’ as revealed by the artist at her pre-release interview on “Beats 1 Music “ dates back to Fela’s song “Suffering and Smiling” describing the poverty rate in Nigeria.
The song describes the adaptive features of Nigerians to accommodate 99 extra passengers who stand in a 49 capacity ‘Molue’ (a popular community bus in Lagos, Nigeria).
Tiwa Savage “49-99” visuals as directed by Meji Alabi began global streaming on September 5. The video features a detailed recreation of Congo High: Class of ’72, an epic photography collection of Congolese schoolgirls in typical African hairstyles and blue and white-collared uniforms.
Tiwa Savage “49-99” video is a recreation of Elliot Elifoson’s photography in the early 1970’s. Elifoson was actively campaigning for ‘African authenticity’ with an attempt to do away with all colonial cultural influence.
Speaking about the song and its video, Tiwa Savage said
“The song encourages the young to put down the sense of inheritance and work for what they desire in life, for a better tomorrow.
“49-99 also addresses some political leaders who, instead of focusing on the growth of a nation, are just for the money and having affairs with underage girls”.
With the 49th spot on Nigeria’s Apple Music Hot 100 claiming the No.2 spot on You Tube and accruing over 540,000 views in less than 48 hours, ”49-99” by Tiwa Savage has recorded a massive success for the Motown act.
In a few words, Tiwa Savage “49-99” has been a successful rebranded stolen idea that paid off.
What do you think A Rebranded Stolen Idea? Tiwa Savage “49-99” Song and Video Review
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