NEWS
The Fall Of Yeezy? — Adidas Cuts Ties With Kanye West Over Hate Speech Controversies
Adidas cuts ties with Kanye West over Hate speech controversies.
Famous clothing brand, Adidas, on Tuesday (October 25), cuts ties with American rapper-cum-entrepreneur Kanye West.
The company took the decision to terminate its partnership with Kanye West, who now goes by the name ‘Ye’, following his antisemitism and hate speech controversies.
According to the company, Ye’s products will be pulled from sale and the partnership between Adidas and Yeezy (Ye’s brand) will be terminated with immediate effect.
In a statement on Tuesday, Adidas wrote: ‘Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness’.
Is this the fall of Ye’s billion-dollar brand, Yeezy?
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