Here are 5 boxes you need to tick before releasing your debut EP.
Releasing debut EP or projects is gradually becoming a new method for brand activation in Nigeria. The likes of Ruger, Ayra Starr, Rema, etc have successfully used this method to launch their careers in the game.
Following the success of these artists, a lot of independent artists see EP as the new cheat in the music scene. There is a school of thought who believes you will suddenly become famous once you release a debut project mostly an extended play. Well, this can only be right when done properly.
Here are 5 things you need to do before releasing your debut EP.
1. Have a plan
I don’t think you need to be reminded that music is business and in business, you need a plan to succeed. First, you need to identify your audience and come up with a feasible plan to ensure the success of your project.
2. Release one or two singles
Don’t jump into releasing your debut project without a build-up. Release one or two singles prior to the release of your project. Don’t just dump it on stores, ensure it builds a valid buzz and gets your audience to anticipate your body of work.
3. Pick a distribution company
There are so many music distribution companies in Nigeria. Before releasing your debut project, you should identify what you want and choose the distribution company that will give you that. In my opinion, choose distribution companies that could market your projects as well and not just dump your songs on stores.
4. Develop a marketing strategy
Marketing is a vital aspect of business and you need a marketing strategy to build a pre-release and post-release buzz for your project. Identify the media houses that will give you the audience, partner with them to get the exposure you desire.
5. Register your works
The industry has evolved. You need to realize that a lot has changed. Ensure your projects are properly registered to avoid copyright claims and issues. Remember, if it is not registered, it is not yours and you won’t get performance royalties when you earn them.
The article was written by Dat Kulgee.
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